Case Study - Improving Email Deliverability Rates with DMARC

Overview

Shanes Shoe Repairs is a trusted shoe repair service based in Tauranga, New Zealand. With a commitment to quality craftsmanship and customer satisfaction, Shanes serves a loyal customer base in the local community. However, they faced challenges with their email communications as a significant portion of their emails were not reaching their customers' inboxes due to deliverability issues.

Challenge

Shanes Shoe Repairs relied on email marketing to communicate with their customers regarding repair updates, promotions, and special offers. However, they encountered difficulties as many of their emails were either flagged as spam or not delivered at all. This hindered their ability to effectively engage with their customers and impacted their business growth.

Solution

To address Shanes Shoe Repairs' email deliverability issues, we implemented a strategic approach centered around DMARC monitoring, reporting, and action.

DMARC Monitoring

We initiated DMARC (Domain-based Message Authentication, Reporting, and Conformance) monitoring for Shanes' email domain. By closely monitoring DMARC reports, we gained insights into how their emails were being processed by recipient email servers. This allowed us to identify and resolve authentication issues and unauthorized use of their domain, thereby improving email deliverability.

Setting SPF Records

In addition, we assisted Shanes Shoe Repairs in configuring Sender Policy Framework (SPF) records for their domain. SPF records specify which IP addresses are authorized to send emails on behalf of a domain, helping to prevent email spoofing and unauthorized use of their identity. By setting up SPF records correctly, we ensured that recipient email servers could verify the authenticity of Shanes' emails, improving their trustworthiness and deliverability.

Results

Following the implementation of DMARC monitoring and setting SPF records, Shanes Shoe Repairs experienced a significant improvement in their email deliverability rates. By proactively addressing authentication issues and ensuring proper email authentication, they saw an increase in the number of emails delivered to recipients' inboxes. This resulted in higher open rates, engagement, and customer satisfaction. Moreover, by enhancing their email deliverability, Shanes Shoe Repairs strengthened their brand reputation and fostered stronger relationships with their customers, leading to increased business opportunities and revenue growth.

Conclusion

By leveraging DMARC monitoring and setting SPF records, we successfully resolved Shanes Shoe Repairs' email deliverability challenges, enabling them to effectively communicate with their customers and drive business growth. This case study underscores the importance of implementing robust email authentication practices to ensure reliable email delivery and maximize the impact of email marketing efforts.