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DMARC & DNS Management for Shopify Stores

Are you emails ending up in the spam folder? We can help you set up and manage your DNS, DMARC, DKIM, and SPF policies for your Shopify store to improve email deliverability and mitigate email spoofing, spam emails, and more.

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What is DMARC and why does it matter?

DMARC helps you send secure emails to your customers to protect your store against spoofing & phishing, and help prevent your emails from being marked as spam. In 2024 major mail providers like Google and Yahoo started to require sending emails to use DMARC, otherwise emails from unauthenticated senders will be marked as spam or rejected.

  • DMARC is required to send with your own email on Shopify. If you have noticed that your emails to customers are being sent from an email address that looks something like store+123@shopifyemail.com, you need to authenticate your sending domain and set up DMARC. Sending from your own email address is important so that customers know that they can trust your emails, and emails sent with a custom domain have a 29% higher open rate.
  • DMARC helps prevent your emails from landing in the spam folder. DMARC policies instruct email servers on how to handle messages that fail authentication, such as quarantining or rejecting them, due to factors like a missing DKIM or SPF policy. By using and monitoring your DMARC, you can help maintain sender reputation and reduce the likelihood of emails being marked as spam in your customers’ inbox.
  • DMARC prevents your emails from being used for spoofing or phishing. Without a proper DMARC policy, malicious entities can send emails that look like they come from your own email address, which they typically do to steal credit cards or login details. DMARC reports tell you if your email address is being used by someone else, and setting your DMARC policy to "quarantine" or "reject" can prevent these malicious emails from landing in your customers’ inbox.
    • Check if you have DMARC enabled

How do I set up DMARC?

Setting up your DMARC for the first time can be a daunting process, but we’ve distilled the technical steps into a short guide tailored for Shopify stores below. If you would like to read a more detailed guide, we recommend Google’s DMARC guide for a more in-depth and technical discussion on setting up DMARC.

  • Before setting up your DMARC policy (SPF and DKIM) Before you start using DMARC for your domain, you should make sure you have access to your domain to add DNS records, and check you have your SPF and DKIM records set up. You can check your SPF and DKIM records here. The exact instructions for how to do this vary based on what email provider you are using, but for Google Workspace users you can follow Google’s SPF record instructions and DKIM setup instructions. For emails sent from Shopify or Klaviyo, your SPF and DKIM will be automatically set by authenticating the domain.
  • Setting up your DMARC policy. Now that your SPF and DKIM records are set up, it's time to add your DMARC policy. To do this, you will want to log into your domain, go to where you edit your DNS records, and make a new TXT record. For your next TXT record, set the "host name" field to _dmarc, and your DMARC policy will go into the "value" field. For most people, the recommended DMARC policy is:
    v=DMARC1; p=none; rua=mailto:youremail@example.com; ruf=mailto:youremail@example.com; fo=1Let’s break down what this means:
    • v=DMARC1; Every DMARC record starts with this.
    • p=none; This means nothing will happen if the DMARC check fails, other options are quarantine to put the email in the recipient’s spam folder, or reject to reject the email altogether.
    • rua=mailto:youremail@example.com; ruf=mailto:youremail@example.com; This means that all reports will go to youremail@example.com, change this to the email address that you want to receive the reports.
    • fo=1 This means that a DMARC failure report will be sent to the designated email address if either SPF or DKIM does not pass checks.
    Once you have your DMARC policy added into your TXT record, save/add your new DNS record, and then your DMARC policy is now set up!
  • What do I do with the DMARC reports? With your DMARC record set up, you will start receiving DMARC reports from email providers. These emails usually have "Report Domain" in the subject line and attach a zip file, which contains the DMARC reports for you review. As tempting as it can be to ignore these emails, you should be reviewing the reports because they tell you:
    • What servers or third-party senders are sending email using your domain.
    • If your SPF and DKIM records have issues that need to be fixed.
    • If your domain is being used by malicious third-party senders.
    • How different email servers are treating emails from your domain.
    By monitoring and acting on your DMARC reports, you can protect your brand against spoofing & phishing, reduce the likelihood of your emails being marked as spam, and keep your domain in good standing with major mail providers like Google & Yahoo.

    If you're interested in getting help with setting up and monitoring your DMARC, learn more about how we help Shopify merchants manage their DMARC and DNS records below. We also help Shopify merchants with optimising their site speed, SEO, cyber security, Shopify theme upgrades, and more.
    • Get started

Why choose us - Why should you choose 14all to manage your store's DMARC & DNS policies?

We simplify DMARC monitoring, reporting, and management so that you can concentrate on your online store. Our team of Shopify experts can also support you on Shopify development, seo, and cyber security to keep your entire online store running smoothly.

  • Easy set up. We can handle your SPF, DKIM, and DMARC setup for you. We can also authenticate Shopify, Klaviyo, and any other third-parties to securely send emails using your domain.
  • Monthly Reporting. Each month you will receive a simple report showing your email deliverability standing, threats detected, and any recommendations from our email deliverability experts.
  • Email deliverability optimisation. We can help you make less of your emails go into the junk folder by resolving issues with your SPF/DKIM alignment and other email deliverability issues.
  • Threat monitoring. We monitor your DMARC reports 24/7 to automatically identify potential attempts at spoofing or phishing using your email domain. Our team of cyber security experts can also quickly respond to threats by modifying your DMARC policy to stop malicious emails in their tracks.
  • No fixed contracts. We provide flexible resourcing to scale up or down with your business needs, without any lengthy or complex contracts. Pay the same fixed price each month, cancel or pause anytime.
  • DNS management. We can help make sure all of your DNS records are set up properly, and add new DNS records for you when you need it.

Case Study - Improving Email Deliverability Rates with DMARC

Shanes Shoe Repairs is a trusted shoe repair service based in Tauranga, New Zealand. With a commitment to quality craftsmanship and customer satisfaction, Shanes serves a loyal customer base in the local community.

  • The challenge. Shanes Shoe Repairs relied on email marketing to communicate with their customers regarding repair updates, promotions, and special offers. However, they encountered difficulties as many of their emails were either flagged as spam or not delivered at all. This hindered their ability to effectively engage with their customers and impacted their business growth.
  • The solution. To address Shanes Shoe Repairs' email deliverability issues, we initiated DMARC monitoring for Shanes' email domain. By closely monitoring DMARC reports, we gained insights into how their emails were being processed by recipient email servers. This allowed us to identify and resolve authentication issues and unauthorized use of their domain, thereby improving email deliverability through identified fixes to their DNS records.
  • The outcome. Following the implementation of DMARC monitoring and setting SPF records, Shanes Shoe Repairs experienced a significant improvement in their email deliverability rates. This resulted in higher open rates, engagement, and customer satisfaction.
    • Read the full case study

Getting Started - Get DMARC & DNS management for your Shopify store with one simple subscription

No fixed contracts, cancel or pause anytime. All of our subscription plans also include a range of monthly perks to help you grow & operate your Shopify store.

Ongoing DNS & DMARC Management

We will manage your DNS & DMARC policies to prevent email spoofing and mitigate the risk of your emails landing in spam folders.

DMARC Reporting

Each month you will receive a simple report showing your email deliverability standing, threats detected, and any recommendations from our email deliverability experts.

24/7 DMARC Threat Detection

We monitor your DMARC reports 24/7 to automatically identify and respond to any potential attempts at spoofing or phishing using your email domain, so that you can stay in good standing with email providers.

Also included in every subscription

All of this, starting from

$2,500NZD+GST

per monthSee plans

Got questions? Book a call to learn more about how 14all Agency works and how we can help you.

How well do you know your Shopify store?

Every subscription plan comes with monthly reporting and perks to help you manage and grow your Shopify store. Our monthly reports are prepared by Shopify experts and includes our insights, recommendations, and identified opportunities. Click below to see a sample of our monthly reporting.

See sample report
Shopify Monthly Reporting Screenshot

Got questions? - Frequently Asked Questions

Why do I neeed someone to manage and monitor my DMARC reports?

You can manage it yourself for free, but many store owners we work with simply don't have the time to do that.


Monitoring your DMARC reports is important because they tell you if you have any email deliverability issues, who is sending emails using your domain, and alerts you to potential spoofing/phishing attempts.

How long will it take for my emails to be authenticated?

We usually set up your DMARC policies and authenticate your sending emails a couple of business days after getting access to your domain. Once set up, your emails will normally be sending securely within 24 hours or less.

When do I get my monthly reporting?

We typically send your monthly reporting 1-3 business days after your subscription renews each month.

What is included in my monthly reporting?

Our monthly reporting includes all the information you need to run a successful Shopify store including: your overall store performance, SEO rankings, advertising performance, site speed scores, cyber security issues, fraud activity, DMARC reports, and SEO improvements. On top of that, our Shopify experts review all of the data that we report on to give you our personal insights and recommendations. You can view a sample of our monthly report here: https://reports.14all.nz/

Can I subscribe for only one month then cancel my plan?

Of course! There are no fixed terms of contracts with our subscriptions. If you only want to use our services for one month, you can subscribe then cancel before your next billing cycle to get our full set of services for that month only.

Who does the work?

When you subscribe to any of our monthly services, you will get a dedicated project manager and a team of Shopify experts ready to support your online store across all of our services. You can learn more about us on or about page.

Can you set up DMARC records for us without a subscription?

Due to our DMARC monitoring and reporting requiring ongoing work, we only do DMARC setup & management for subscribers.

What do you mean by unlimited meetings?

By this, we mean that you can book as many video calls with us as you like, subject to our availability, to get our consultation, go over new work, or review work in progress.

Are there any refunds if I don't like the service?

We haven't had anyone ask for a refund yet, but please do know that due to the high quality and time-intensive nature of the work, there will be no refunds issued.

I have multiple brands, do I need more than one subscription?

Our reporting and ongoing management covers one website, if you have multiple brands, you will need another subscription to get reporting and management for those as well.

Can you come into our office to meet / do the work?

We exclusively work and handle meetings remotely.

About 14all Agency

We are a remote agency helping Shopify stores accross New Zealand. Our team is built of experts around the country, including:

  • Shopify SEO Specialists. Our SEO specialists help Shopify stores enhance their visibility and performance on search engines. Through keyword research, strategic optimisation, and technical expertise, we boost organic traffic and drive conversions.
  • Shopify Developers. We have over 10 years experience building Shopify websites, Shopify apps, and migrating stores to Shopify. Our team of developers can help you improve your website's shopping experience, integrate with new technologies, and simplify your administration.
  • Ecommerce Strategists. Leveraging market analysis, consumer insights, and platform expertise, we architect tailored strategies encompassing branding, marketing, and optimization. Our aim is to empower businesses to navigate the digital landscape effectively, driving growth and fostering lasting success.
  • Content Creators & Copywriters. As ecommerce copywriters, we craft compelling product descriptions, engaging website content, and persuasive marketing copy to captivate audiences and drive sales. We can help you create a content strategy that works for you and your business goals.
  • Cyber Security Analysts. We are experts at cyber security and fraud monitoring for Shopify stores. We can help you reduce fraud activity, prevent threats or data leaks on your Shopify store, mitigate email spoofing, improve email deliverability rates, and educate your team on best cyber security practices.

Our work

Learn more about the results we have achieved for New Zealand brands

Sisters & Co

Case study

Increasing Conversions and Reducing Advertising Costs

We replaced their expensive attribution tools with a custom-made system built for Shopify stores, identified opportunities to reallocate advertising spend, and used data-driven insights to completely overhaul their campaigns.

Shanes

Case study

Improving Email Deliverability Rates with DMARC

Improving Email Deliverability Rates for a New Zealand Shopify merchant.

The Conservation Hub

Case study

Creating a Cross-Platform App for Conservation

We created a web, mobile app, and API that has been used by community groups, local councils, and the Department of Conservation to record over 200,000 conservation datapoints in 2023 with features such as offline support, custom form building, data conversion, and geospatial queries.

Got questions for us?

Schedule a free call to learn more about how 14all Agency works and how we can help you.

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Email your questions to hello@14all.agency and we'll get back to you as soon as possible